The creative cycle is completely managed internally by the company and goes from the design to the creation of the prototype and to the styles for the fashion shows. An internal team of designers and assistants work to elaborate the ideas of the creative process for each line.

A very important aspect is the distinct division for each line projected internally.

The stylistic contents and the originality of the research for each line are kept confidential, with the minimum risk of cannibalization between the different lines ensuring a brand positioning which maximizes it's success.

Each division has good cross-selling opportunities thanks to the exclusive approach that Ittierre has towards the global total look..