The line includes everything from eveningwear to daywear, tailoring, knitwear and jeans, for a young customer who is sophisticated and urban, but also casual and above all contemporary.

This is a new and unique brand combining Balmain's creativity and strong heritage with Ittierre's expertise and considerable resources for a distinctive look and product designed to respond to the needs and desires of today's market.

The brand has opened one flagship in Hong Kong, one in Cannes, the launch of the e-commerce site, and further openings of other boutiques in Milan, Rome and Paris will follow.